UX-Led Content & Conversion Strategy
The Challenge:
Peloton Interactive is a leader in connected fitness equipment and digital exercise classes, but engaging new buyers at key decision points requires content that both educates and inspires trust.
My Contribution:
I designed and implemented several interactive website experiences that use data-driven content, embedded media, and strategic narrative structure to clarify product value, boost dwell time, and support conversion goals. This work bridges brand storytelling with measurable UX outcomes.
product matching WEBSITE EXPERIENCE
See a working demo of this product matching experience here.
The aim is to connect new customers with the right product or service for their needs.
EDUCATIONAL WEBSITE EXPERIENCE
This interactive website pop-up plays the role of ‘explainer’. Completely editable at any time, it replaces the need to produce a video:
Overall Impact:
- Increased dwell time by clarifying product benefits through layered content and visual storytelling.
- Supported conversion optimization with UX-friendly educational modules.
- Embedded high-impact visuals and video to improve engagement and learnability.
- Enhanced journey comprehension — helping users decide with confidence.