Complex Products. Simple Stories.
The Challenge:
Bungee Tech’s Innovative SaaS solutions were launching with complexity at their core. Feature-heavy messaging diluted value, slowed understanding, and created friction at the moment clarity mattered most — market entry.
Internal teams understood the product. The audience didn’t.
My Solution:
Reframing the launch strategy around clarity. Through tightly structured, animated explainer films, technical features were translated into tangible benefits using simple language to resonate with the target audience.
The result: faster understanding, stronger positioning, and increased adoption.
STRATEGIC REINFORCEMENT
To ensure the narrative translated beyond video, I designed and developed companion one-sheet PDFs to reinforce clarity and drive action.
Each one-sheet:
- Distilled the core value proposition into a scannable format.
- Translated features into outcome-led benefits.
- Provided sales-ready talking points.
- Aligned messaging across marketing and commercial teams.
The video created understanding. The one-sheets enabled activation.
